Why You Need A Website for Your Company
By Janique Designs
After having decided to start a business, the next thing that arrives in your mind is, how to market the Product/Service, how to create a brand, how to recruit people, how and where to advertise etc… Your website is your business card. It is your visibility to the world. besides without one, your business will surely be lost in the sauce. You may be surprised to learn that many businesses today are overlooked because they don’t have a website. Some people simple won’t even deal with you if you don’t have a website. I hope it is becoming more clear to you that your website is BIG BUSINESS!!
As a start-up, you may not be ready to make huge investments to represent your company by placing ads in news papers, through sign boards, or any other means…So the best way to represent your business is through a website…
Let me tell you about the advantages of having a website
• It is cheap
• Your company goes global if you have a website
• Most online advertising is cheap
• Saves time
Likewise there are many more advantages… Ok let me talk to you in detail about this… To create a web site you need a domain name and hosting space (A GREAT service! I work with these guys and have been using them for years), then the next thing is content. You may elect to bring in a content writer (we offer this service as well) or you can do it by yourself if you are good in it… Then you need to have a great quality web design (http://www.janiquedesigns.com/templates offers ready to use corporate designs)… With all these things you can launch a website for less than $200 – $500…
If you launch a prospectus representing your company its reach is only local, by having a website for the company you are going global & your reach goes beyond territories…
Unlike news paper advertising, sign board advertising, and television advertising online advertising is cheap & worth it, because
• In online advertising you can advertise to your targeted audience
• Online advertising is global
Normally these are the steps that is involved in marketing
Step 1: Making appointments
Step 2 : Give an introduction about the company
Step 3 : Give a brief about the product / service
Step 4 : Show a demo
Step 5 : Close the deal
Having a website we need not make appointments, give a brief about the company & product/service, your website will talk for you… So you can eliminate Step 1, 2 & 3… Same can apply to Human Resources & Advertising too… So YOU SAVE TREMENDOUS AMOUNTS OF TIME…
Also you are bound to get inquiries from search engines, online directories etc… So you have possibilities of getting new opportunities without any effort.
I’d like to make a point clear that having a website doesn’t mean you are done with everything, it is just a supporting medium to represent your company. So, I recommended that you use it as a support for your business, follow your traditional way of business, and like a baby, feed it and nurture it so it will grow.
I hope this article has helped you. Please drop in your feedback below…